An EXHIBITIONIST era
L'OFFICIEL Malaysia|May 2023
The brilliant fashion collaboration between the iconic Mugler and H&M was unveiled with majesty in New York City
SYAZIL ABD RAHIM
An EXHIBITIONIST era

Verily, certain things are timeless and perennially appealing, and none more so than the designer collaborations of H&M. On the evening of April 19 in New York, the Swedish fast fashion powerhouse celebrated its latest partnership with Mugler, under the creative helm of Casey Cadwallader. The sleek and sophisticated collection of House classics was culled from Cadwallader’s reign as well as from late founder Manfred Thierry Mugler, who passed away in January 2022.

The event drew in a throng of more than 800 guests with a taste for the avant-garde and a flair for club culture. They were treated to an immersive multimedia extravaganza that showcased Mugler’s influence in both fashion and pop culture—a hallmark of the brand. Graced by the presence of a bevy of celebrity devotees, including but not limited to Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson, the celebration also featured live performances by the likes of Shygirl, Amaarae, and Eartheater, all of whom starred in the commissioned music video, Music Sounds Better With You, which was premiered ahead of the event.

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