On A MISSION
L'OFFICIEL Malaysia|December 2023 / January 2024
DOUBLEBACK is an audacious brand that challenges the status quo, defies norms and reshapes the core of streetwear fashion.
On A MISSION

Amidst a world of passing trends and ephemeral styles, DOUBLEBACK rises as a steadfast emblem of originality — a testament to fashion’s enduring influence. This local brand transcends being merely a label; it embodies a culture, an attitude and a jubilation of individuality and self expression. Every meticulously crafted garment serves as a canvas, allowing the wearer to weave their distinctive narrative — a fusion of personal style and fearless attitude. The brand’s DNA is entrenched in the vibrant pulse of street culture, seamlessly blending with a touch of refined luxury. 

We had a chat with the founder and designer Will Lim about the brand and the stories behind it.

L’OFFICIEL: Can you tell us about the inspiration and motivation behind starting DOUBLEBACK?

WILL LIM: My goal is to bring designer pieces within reach for everyone. Currently, designer clothes may appear distant to many, and there’s a misconception that Malaysia lacks fashion taste or style. I believe it’s our responsibility to transform these opinions. Our team is dedicated to this cause, and this commitment propels us to consistently deliver innovative designs.

Bu hikaye L'OFFICIEL Malaysia dergisinin December 2023 / January 2024 sayısından alınmıştır.

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Bu hikaye L'OFFICIEL Malaysia dergisinin December 2023 / January 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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