Uh oh, here comes TROUBLE

Get to know Cyii Cheng and David Han the duo behind local fashion label Ghostboy that's driven by the spirit of rebellion and individuality.

- JOAN KONG

There's no denying that the last few years have seen exponential growth in the local fashion industry as an array of homegrown labels are redefining the scene with their narratives. Ghostboy is one of them. Founded in 2020 during the pandemic, the brand has one aim: to pay homage to "those who regard irregular as their regular". Citing youth culture as its biggest inspiration, the brand aims to champion and reinvigorate the power of youth the "Ghostboy way", driven by the spirit of rebellion and individuality.

To learn more about the subversive brand, we speak to the co-founders, Cyii Cheng and David Han, on Ghostboy's beginnings and beyond.

L'OFFICIEL: How did you both first meet and how did Ghostboy come about?

CYILI CHENG: David was my brother's classmate in high school and that's how we first met. I was his model for a few projects when he was studying fashion design in 2016. In 2019, I wanted to pick up sewing as a new skill and David offered to teach me. He's always been generous and eager to teach. I remember the first thing he taught me to make was a leather choker and a bucket hat. We had a lot of fun making outfits deliberately to wear to parties. In late 2019, we made our first upcycled tank top which, little to our knowledge, led to the inception of Ghostboy. We made it for just myself to wear, but after getting a lot of interest from friends to purchase these silly little tops, it gradually became more and more prevalent to us that we should just turn our fun project into a brand.

LO: What input does each of you have in creating the brand's ethos? 

CC: Someone once joked about me being the face of the brand, and David being the brains. I found that really funny but also somewhat true. My roles are handling logistics, sales, marketing, bookkeeping, website backend and being the fit model for sampling.