With a remarkable journey spanning over a decade, Marie Laure Trichard’s latest adventure finds her at the helm of the Marketing and Communications department at Bell & Ross after being appointed its director in February 2022. Trichard’s venture into the luxury world began in 2010 at LVMH as the International Marketing Manager for Moët & Chandon champagne before she brought her discerning palate and insights to the enchanting world of wine and spirits at the Jacquart, a small champagne house in 2017. Men’s Folio caught up with Trichard during her stopover in Singapore about her time in Bell & Ross to date.
It has been roughly a year and and a half since you joined Bell & Ross. Which aspect of the brand fascinated you the most when you first entered the brand?
It’s this very unique universe of aviation. When I entered the office in Paris, there was a plane in the hall and other parts of the aeroplane in the showroom.
Once you get over this phase, it’s about the design of the brand image and its consistency. And because I’m someone from the brand, I’m very sensitive to that. I thought the work that has gone into this brand is excellent.
What are some words you used to describe Bell & Ross?
Of course, there’s the iconic circle in the square design, with the four screws surrounding it. Some other words I’d use are robust, legibility and boldness.
Your past experiences were in champagne and alcohol. When you first entered Bell & Ross, what challenges did you have to overcome quickly?
Bu hikaye MEN 'S FOLIO Singapore dergisinin November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN 'S FOLIO Singapore dergisinin November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Performance Meets Sophistication
Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.
The Expanse of Water
On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.
Infinite Layers of Flavour
Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.
Spirit of Oak
The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.
A Platinum Jubilee
Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.
Timeless Icon
Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.
A Daring Spirit
The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.
Square Root
It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.
Poised To Remember
The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.
SOS
What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.
