It is not every day that a brand celebrates 200 years of existence. When one does, it is clear that a boundary is transcended. This year, Speyside Scotch distillery The Macallan celebrates its 200th anniversary. Within the area of Scotch whisky, they have established themselves as industry leaders and have led the charge to anchor what Scotch is within the shifting tastes and consciousness of the modern day.
From being the identifiable whisky of choice for James Bond and Harvey Specter, to pushing the limits to pushing the limits of whisky-making with their 81 Year Old The Reach expression, the distillery is the embodiment of mastery, innovation and heritage when it comes to single malt Scotch.
The Macallan has achieved this by staying true to these foundational principles, enabling it to navigate the swiftly shifting sands of contemporary tastes and sensibilities. Hence, it comes as no surprise that the distillery's celebratory release - christened TIME:SPACE - aims to capture the essence of time travel by combining a rich past and hopeful future in an otherworldly package.
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Bu hikaye MEN 'S FOLIO Singapore dergisinin September 2024 sayısından alınmıştır.
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