No Funny Business
MEN 'S FOLIO Singapore|November 2023
Masayuki Ino thinks he is a humorous guy. His entourage agrees for the most part coming to a consensus that he is a "serious-funny" individual, but when one's sense of amusement materialises in a collection that reverberates an ethos of vim, vigour and vitality, perhaps humour should not be a quality to be taken too lightly.
Vanessa Grace Ng
No Funny Business

Doublet founder Masayuki Ino is not too different from most. He goes for jogs and enjoys a good breakfast. He has a favourite TV show and childhood memory — Japanese comedy Downtown and Tokyo Disneyland. But it is perhaps what is done with this appreciation for the world that sets the first Japanese LVMH Prize for Young Fashion Designers winner apart.

On the surface, Ino uses Doublet to gratify with a palpable levity — a trait which he brings to the conversation. Ino and his brand lie proximally close on the humour spectrum, a fair evaluation when the Japanese designer incessantly and consecutively salutes “hello” five times to elicit a laugh. Throughout his 30-minute conversation with Men’s Folio, not more than three minutes go by without laughter. While he sobers into pensiveness when his quoted “bottomless well of inspiration” is brought up, the tension is soon broken with an endearing burst of hysterics as he admits, “I don’t remember answering that, honestly.” And when asked if — one of Ino’s heroes — Jeremy Scott’s departure from Moschino is concerning for the community of humour-informed designers, he animatedly interjects. “I want to take over [laughs],” he says, before quickly retorting, “joke, joke, joke!” Ino resets to state that Scott's departure does not affect him and that he — in fact — would not mind taking on a creative directorial position at a larger house, but it “depends on where”.

Bu hikaye MEN 'S FOLIO Singapore dergisinin November 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye MEN 'S FOLIO Singapore dergisinin November 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MEN 'S FOLIO SINGAPORE DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Performance Meets Sophistication
MEN 'S FOLIO Singapore

Performance Meets Sophistication

Meet the dynamic duo of Porsche 911 and 718 that prove jaw-dropping power can harmoniously coexist with sleek sophistication.

time-read
4 dak  |
November 2024
The Expanse of Water
MEN 'S FOLIO Singapore

The Expanse of Water

On the banks of the Thames River, the Chelsea Harbour Hotel & Spa proposes itself a contemporary oasis, and as a sanctuary where respite arrives in a suite approach to hospitality.

time-read
2 dak  |
November 2024
Infinite Layers of Flavour
MEN 'S FOLIO Singapore

Infinite Layers of Flavour

Suntory Global Spirits Global Ambassador of Scotch & Irish Teddy Joseph shares there is more than meets the eye with Bowmore.

time-read
6 dak  |
November 2024
Spirit of Oak
MEN 'S FOLIO Singapore

Spirit of Oak

The Macallan unveils the fourth instalment of its Harmony collection headlined by The Macallan Harmony Vibrant Oak.

time-read
2 dak  |
November 2024
A Platinum Jubilee
MEN 'S FOLIO Singapore

A Platinum Jubilee

Men's Folio spoke to Franck Muller Genève CEO Nicholas Rudaz about the special Sincere Fine Watches' 70th anniversary edition and Franck Muller's relationship with the luxury watch retailer.

time-read
6 dak  |
November 2024
Timeless Icon
MEN 'S FOLIO Singapore

Timeless Icon

Jake Gyllenhaal emanates spirit, style, and ambition, the enduring qualities of the Cartier Santos.

time-read
2 dak  |
November 2024
A Daring Spirit
MEN 'S FOLIO Singapore

A Daring Spirit

The Tudor Black Bay exemplifies Tudor's Born to Dare spirit and is crafted for life's boldest adventures.

time-read
3 dak  |
November 2024
Square Root
MEN 'S FOLIO Singapore

Square Root

It has been 25 years since Patek Philippe unveiled a new collection. The protracted wait is over with the Cubitus joining the Genevan manufacture’s lineup.

time-read
3 dak  |
November 2024
Poised To Remember
MEN 'S FOLIO Singapore

Poised To Remember

The first-ever re-release of a Maison Francis Kurkdjian fragrance - A Piece of Me (APOM) as a gender-neutral creation prompts a candid conversation with the master creative of the namesake perfume house. In an exclusive interview, Francis Kurkdjian talks to Men's Folio about what fragrance means to him, what inspires him, and what the horizon of the fragrance industry looks like in the years to come.

time-read
9 dak  |
November 2024
SOS
MEN 'S FOLIO Singapore

SOS

What can one turn to in the times of distress? When it comes to the skin, there's no better option than to sit back and let a select few hero products do the work. Soothing, gentle and reliable, these skin-saving failsafes have got the back of even the most sensitive and reactive of skins.

time-read
4 dak  |
November 2024