Sunlight in a Bottle
MEN 'S FOLIO Singapore|August 2024
Bask in Pharrell's first collaborative foray into fragrance with LVERS.
Jon-Patric De Mello
Sunlight in a Bottle

With his manning as the Men's creative director at Louis Vuitton passing its one-year mark in February earlier this year, Pharrell Williams has certainly begun carving a new identity. Someone capable of orchestrating the legendary house into territories that the rest of the fashion industry and the world cannot help but watch with bated breath. So far, his creative cerebration has manifested among others - with a reimagining of the legacy pre-monogram Damier pattern into the pixelated "Damoflage" on trunks, suitcases and the popular varicoloured Speedy Bags in buttery leather. Perhaps most memorably, his preeminent status as a music industry giant has also meant the bridging of fashion and pop culture worlds - with the likes of Rihanna, A$AP Rocky and The Carters gracing his inaugural show.

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