Growing up in Singapore and Malaysia - where advertising is omnipresent - Caucasian and Pan-Asian models were highlighted with razor-sharp focus. The use of Asian faces was scarce in traditional advertising, including fashion advertising. It became even more prominent in the 1980s when Singapore and Malaysia began modernising its society. With Western powers still in complete domination, locals in both countries looked towards them for ways to appeal - as it provided a semblance of an international first-world achievement.
Things only began to change in the 2010s when China, South Korea and Japan grew exponentially in their influence on global cultural movements. The world veered towards engaging a new market in the East. With a region accounting for a demographic that makes up a seventh of the world's population, it swayed fashion and beauty's largest names to include East Asian faces in their global campaigns for the first time. However, the rise of Asian models in fashion only became as apparent as it is today because of the effects of the Black Lives Matter movement. As brands were called out for only using Caucasian and Pan-Asian models, it opened up opportunities for models who did not use to fit in the homogeneous, Western criteria.
Meanwhile, in present-day Singapore and Malaysia, the local modelling scenes have prompted changes to sentiments of diversity. Models from both countries have begun working with fashion and beauty's largest names in New York, Paris and Milan. Although this emphasis on the use of local models has risen in prominence - and is the new standard for the industry - it was not until the intervention of global racial movements that truly incited local industries to acknowledge their worth.
Bu hikaye MEN 'S FOLIO Singapore dergisinin March 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN 'S FOLIO Singapore dergisinin March 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Win Metawin Is Unlike Anything That Came Before
RIMOWA’s Original Bag pictured on the cover alongside Win Metawin is unlike anything that came before it. Crafted with the same sensibilities as the suitcases in the house’s Original collection, its compact and on-the-go form is a step ahead for disruptors in their own field. Like Win the lexicon of his generation it is only human for him to yearn for more, and that is what sets him apart from his peers. In an exclusive digital cover for September 2024, Men's Folio speaks to the actor on being more than just the moment.
All The Right Notes
Modern legends are always striking. Forged out of passion and ambition; being tempered with traits of humility and softness - these blend of singularities are what it takes to be intoxicating. Now what happens when one bottles that into a fragrance? Now redesigned to be even more straightforward, Montblanc Legend Blue returns as a fresher, woodier iteration to affirm the superlative that has always been theirs.
Bright Skies Ahead
Bright Vachirawit strips it down in an exclusive interview that explores his future fashion and music endeavours.
It Goes Back To You
Plush against the bustle of Paris’ Champs-Elysées district, the latest Berluti campaign stands out for its simplicity. Sans buzzy copywriting and ornate composition, the French maison’s latest campaign finds its edge in the elementary via the spotlight it lends to the pure craft that binds its designs and certifies its luxury stronghold.
All Roads Lead To England
For Spring/Summer 25, the Celine man is a professed Anglomaniac paying homage to the aristocratic high society of 1920s England a paradoxical vision of imperial grace and youthful hedonism.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and worldrenowned lounges in HKIA makes travelling on the Hong Kong-based airline with a stopover an experience, rather than a chore.
Star in the Sky
After delays to the initial planned opening, Singapore's tallest rooftop bar - Nova - is fully operational. Men's Folio spoke to general manager Wayne Lee a week before the Formula One weekend about the bar's unique offerings, secret off-menu and more.
Sherry Crescendo
The Glendronach reaches new heights with its Raise Expectations” rebranding, setting a new standard for excellence both in taste and presentation to usher in an exciting era for whisky connoisseurs.
Coastal Delights
Revel in traditional elevated Italian cuisine at Limoncello Restaurant, helmed by chef and owner Fabio lannone, who aims to bring a slice of Amalfi Coast to your table.
Old is Gold
With the third edition of Jaeger-LeCoultre's The Collectibles capsule collection launching in Singapore, Men's Folio spoke to product marketing and heritage director Matthieu Sauret about the highlights and finer details of the vintage-focused collection.
