For some, a fragrance's power comes down to its scent and marketing. Controversial opinion or not, you see it everywhere. Without name-dropping, recall brand names with these narratives: Charlize Theron was seen sauntering out of a glamorous golden bath while Robert Pattinson indulged in a tantalizing tryst. Johnny Depp recently signed a three-year fragrance deal worth USD 20 million, and closer to home, Meerqeen was appointed as a fragrance and foundation ambassador.
The choice of the ambassador is nearly as crucial as the ingredients within. The ambassador personify the scent to convey a narrative to the customer using the power of fantasy and sex appeal. Why? Because fragrances are innate and are personal to a wearer's tastes and preferences. They do not have a function that can be conveyed through a screen; that is why it is important to evoke a fantasy instead.
Bu hikaye MEN'S FOLIO Malaysia dergisinin June/July 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN'S FOLIO Malaysia dergisinin June/July 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
