It is not revelatory to say that fashion is obsessed with chasing youth. Inherently quick to change, the fashion industry is subservient to its youngest consumers to inform on social and cultural trends, which aids in determining new styles and shifting buying behaviours. However, youths have never bore more influence on fashion than the scale at which Gen-Z has a generation that is slowly coming into its own as they enter the workforce.
Comprised of those born between 1997 to 2012, Gen-Z accounts for approximately 31 per cent of the world's population. They possess the highest purchasing power of their age group than at any other time in history. With no experience living in the analogue world and formative years steeped in widespread social movements, the climate crisis and a global pandemic - Gen-Z are ushered into a new era of "realism".
It changes a lot of things in fashion. For instance, the final trend report of Men's Folio released in the September '22 issue investigated the relevance of trends in fashion and uncovered a crucial shift in fashion consumption. With the advent of platforms such as TikTok, trends have a shorter life cycle that relegates their utility - resulting in the lesser need for a dominating trend - and the differentiating way Gen-Z tends to adapt trends into their styles contributed to an inversion of the design process. Trends are now moving upwards onto the runway and directly to brands and retailers instead of trickling down to the consumer.
Bu hikaye MEN'S FOLIO Malaysia dergisinin March 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN'S FOLIO Malaysia dergisinin March 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
The Watchlist
Chronicling the finest timepieces and jewellery for those who appreciate the best.
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Racing Through Time
Celebrating Rolex's timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
MIND THE GAP
Millennial humour or Gen Z brain rot? While the online debate rages on, a closer look reveals that these two generations might be staring into the same mirror-realising they are not so different after all. So why does it seem like the two generations are always lost in translation?
Phases of Time
In an exclusive interview with Men's Folio, Thai actor \"Blue\" Pongtiwat Tangwancharoen dons the iconic Jaeger-LeCoultre Reverso and speaks about the concept of time as well as his latest endeavours.
GOING FOURTH
Even in the third interview with Nattawat Jirochtikul — or Fourth — there is more to be discovered about the actor and singer-songwriter, and Men's Folio learns of how much he has changed from the teen who won a talent competition to the young adult he is today.