In a world where trends are as transient as the wind, few things have been able to withstand the shifting sands of time as resolutely as Montblanc’s iconic and timeless writing instrument — the Meisterstück. Almost an institution in the world of writing as it is, the mainstay and platform upon which the Montblanc brand has evolved and grown celebrates its 100th anniversary this year. As part of the celebrations, Montblanc has partnered with renowned director Wes Anderson for a special campaign celebrating the writing instrument’s history and evolution across a century.
Men’s Folio managed to spend some time with Montblanc creative director Marco Tomasetta, who boasts a wealth of experience across luxury maisons — including Prada, Fendi, Louis Vuitton, and most recently, Givenchy. He shares more about the collaboration with Anderson, where he derives his creative influence, and what his creative vision for the Montblanc brand holds for the future of the German maison.
FIRSTLY, CONGRATULATIONS ON THE 100TH ANNIVERSARY OF THE MEISTERSTÜCK. WHAT DOES IT MEAN TO BE A PART OF SUCH A LEGACY?
It’s a responsibility for me and the desire to propel for another 100 years and to continue with the technology of writing.
WHAT SIGNIFICANCE DOES 100 YEARS HOLD FOR YOU?
They are 100 years of arts and culture, 100 years in which this object has been in the hands of people who were able to change their own time.
HOW DO YOU SUCCEED IN UNCOVERING RELEVANCE WITHIN A BRAND WITH SUCH A RICH HERITAGE?
Bu hikaye MEN'S FOLIO Malaysia dergisinin June/July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye MEN'S FOLIO Malaysia dergisinin June/July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Forged in Steel
Franck Muller celebrates Sincere Fine Watches’ 7Oth anniversary with avery special Vanguard.
Made For Modern Life
The Volvo EX30 is the much-needed vehicle for a joyful and fuss-free ride.
Eastern Charm
With a blazing display of KARLS Group's culinary bravura, the Upper House KL gives classic Asian flavours a modern twist.
When Worlds Collide
Where revered tradition meets unceasing imagination, Hennessy has teamed up with French artist Jean-Michel Othoniel for its latest collaboration.
Business Means Business: Cathay Pacific
With the return of flights, and the additional of new ones, there is little reason to doubt that doing a stopover in Hong Kong with Cathay Pacific to any destination in the world from ASEAN is the best decision one might make in their lifetime. Plus, its concrete Business and Premium Economy Class offerings, and world-renowned lounges in HKIA make travelling on the Hong Kong-based airline an experience via a stopover, rather than a chore.
Malaysia's New Zenith
Celebrating the first Malaysian Zenith boutique in The Exchange TRX.
Two-Timing
Cartier's timekeeping greats for 2024 range from the classic to the experimental.
Racing Through Time
Celebrating Rolex’s timeless relationship with motor racing.
A Man And His Watch
Men's Folio Malaysia speaks to watch collectors about the first watch that drew them into the hobby.
A Cartoon's Charm
Cartoon watches might seem childish but there are reasons to feel otherwise, especially if the nostalgia transports one back to childhood days.
