Onitsuka Tiger’s Summer/Spring 2023 Collection at the Milan Fashion Week

Japanese fashion brand Onitsuka Tiger presented its Spring/Summer 2023 Collection at the Milan Fashion Week.

Under the direction of creative director Andrea Pompilio, this was the fourth time the brand has participated in Milan Fashion Week since debuting in Autumn/Winter 2021.

The theme of this collection is Japanese minimalism. The collection expresses the pinnacle of beauty through a subtractive aesthetic that strips away what is not necessary. Pompilio elevates the sporty spirit of the brand and takes it outside of the boundaries, reinterpreting it in a ready-to-wear key: the metropolitan soul is still the same, but the use of fabrics and complex constructions is added. 

This collection is defined by details that turn the simplest garments into design objects. All pieces of apparel are made in Japan, with a flowing silhouette, strong in its active heritage, and attention to detail, starting with the embroidered logo with a zigzag stitch, as well as decorative seams on the hems. The body shape is the focus of the creative development and is redesigned with constructions borrowed from Japanese culture. The long drawstrings, for example, transform oversize georgette t-shirts into embossed tops or sculpt skirts of Japanese nylon with pleats that recall the hakama worn by kyūdō archers. The kimono also appears here and there: among the cuts of the long, wide, fluttering sleeves of blouses, or more clearly in the draperies of a logoed beach towel assembled onto a tank top.