Because You're Worth It
Town & Country US|May 2024
Think long-term improvements, not quick fixes. Here's how to build equity in your face.
JAMIE ROSEN
Because You're Worth It

Much like the moment when The Wizard of Oz moves from black-and-white to Technicolor, there is a new awakening in aesthetics, and everyone is Dorothy. The road to beautification is paved with an increasing array of possibilities, from facials, threads, and needles to lasers, surgery, and a sonic wave or two. It's hard to know what to do and what's going to have the most enduring results. For a long time, quick fixes have reigned supreme: temporarily erase a wrinkle with a neurotoxin; lift a sagging cheek with filler. But everything has its limits. Now the strategy is shifting, as is the key question: Are you solving a problem in the here and now or investing in your future appearance? In other words, are you building face equity?

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