The WOO WOO Establishment

Crystals, mushrooms, visions, and energy healing have evolved from follies of hemp-wearing hippies into status symbols for the one percent. So rev up your chakras, and don’t forget your credit card

- JESSICA IREDALE

About 10 seconds into my first conversation with Sat Hari, the co-founder of God’s True Cashmere, she stopped me. “If you’re okay with it, I just want to call in the light for myself and for you and just set an intention,” she said. “So, light for the highest good for this entire interview and how the world receives it and how it is perceived. My intention is to show up fully in my truth, in my loving, in my honesty, to bring forward whatever can serve for the highest good.”

Through the screen of a 13-inch MacBook Air, Sat Hari’s bare skin and golden goddess hair glowed. She has never dyed it in her fiftysomething years. Her voice—deeper and more grounded than I expected— radiated a combination of assurance, calm, honesty, and vulnerability as she explained her wildly unconventional path from a childhood spent at a girls boarding school in India (her mother was an American Sikh devoted to the controversial Kundalini guru Yogi Bhajan) to becoming a holistic healer in Hollywood and founder of the jewelry line Amrit to launching a collection of cashmere shirts with her friend and business partner Brad Pitt. Her vibe was powerful and convincing and remained so even as she revealed the catalyst for God’s True Cashmere, which launched in 2019 with a collection of button-down shirts (the buttons are healing gemstones aligned to the seven chakras of the body) that retail for up to $2,250 a pop.