On Swiss time
VOGUE India|May - June 2024
At the Rado headquarters situated in the lap of luxury that is Switzerland, Vogue India gets insider access to recipes for creating its bestselling ceramic timepieces.
SHRIYA ZAMINDAR
On Swiss time

BANKS, CHOCOLATE, CHEESE and watches. These pillars make Switzerland one of the best countries to plan your millionaire retirement. This is not where you live life in the fast lane. The country rises, shines and then tucks itself into bed when the clock strikes seven. As the land of leading timekeepers, dotted with the holiday homes of business tycoons, this unique mix of luxury that loves discipline makes perfect sense when I arrive in the artsy town of Basel to explore Swiss watchmaker Rado's production facility.

Most pockets of the scenic country are business-oriented, owing to its jetsetting occupants, by which I mean that the public goes about its business with an almost drill-like precision. For Rado's Indian ambassador Katrina Kaif, who leads our small entourage, falling into this pattern does not seem difficult. The actor is ready to start her long day of shooting, shaking hands and answering questions with her hair and makeup done in the same time I have taken to stumble out of bed and put together a semblance of an outfit.

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