PARIS match

After another round of front row attendance at this year's Paris Fashion Week, HEART EVANGELISTA gets a breather at her shoot with Vogue Philippines.

After the marathon of fashion shows and fittings and content creation that defines the life of a towp tier influencer during Fashion Month, the Vogue shoot that came at the end of it all was, paradoxically, a moment to exhale. Heart Evangelista, who has come through several different eras to emerge as the Philippines’ ambassador of style and a front-row fixture at shows for years, has found herself, at the center of fashion.

Her Parisian transformation over the years has captivated her Filipino fans and global audiences alike, and brands have taken notice. According to Launchmetrics, Heart generated a total of USD1.27M in Media Impact Value across 11 placements during Paris Fashion Week—meaning that her social posts, whether strutting the streets in towering stilettos or whipping up a Purefoods corned beef sandwich in haute couture—garnered views, likes, engagements, and so forth equivalent to an amount based on an algorithm developed by the data analytics company.