For a brand that frequently refers to historical figures as their earliest clients, Breguet is doing well to acquaint a new generation of buyers with the brand through its sponsorship of Frieze art fairs. This partnership comes naturally, as the Swiss watchmaker has been a patron of arts over its long and illustrious history. It is most appropriate for Breguet to identify a suitable partner, which the Swatch Group-owned brand found in Frieze.
First established in 2003, Frieze in London features work created from 2000 onwards – it has since grown into a globally influential contemporary art fair. Frieze New York followed in 2012, and it was the 2022 edition of that US event, from May 18 to 22, where Breguet made its debut. Late last year, WOW Thailand attended the first edition of Frieze in Asia – Frieze Seoul – at the invitation of Breguet.
Bu hikaye WOW Singapore dergisinin Issue 68 sayısından alınmıştır.
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Bu hikaye WOW Singapore dergisinin Issue 68 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
SMART CONNECTIONS
With the T-Touch Connect Sport, Tissot tries to strike a balance between traditional watchmaking values and digital usefulness
SPIRIT OF CONSERVATION
SORAL is a conservation group most famous for the activities related to its name: Save Our Rhinos Africa and India. Hublot has partnered with SORAI for four special editions now, with part of the sales benefitting the group's activities. We chat with SORAI founder, former England cricketeer Kevin Pietersen, about the challenges behind working to save animal species
FINISHING TOUCHES
We take a different approach to Lang & Heyne in this wide-ranging discussion, as befits the brand's extremely limited production, devotion to hand craftsmanship and absence of big marketing
THE CONVERSATION: TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue
BLANCPAIN VILLERET CALENDRIER CHINOIS TRADITIONNEL
Perhaps the brand most significantly and consistently associated with the Chinese calendar, we had to close out this list with Blancpain's Chinese calendar model.
STANDARD BEARER
Longines finds a way to elevate the classic round watch, with a bit of a precious twist
RULE OF THIRDS
A. Lange & Söhne celebrated 30 years of the Lange 1 in 2024. Here is a brief look back at the story of this seminal watch, with some exclusive photography of the current models
CELEBRATING MILESTONES
Franck Muller CEO Nicholas Rudaz talks up the partnership between his brand and Sincere Fine Watches
SUBTLE DISTINCTIONS
The Toric's latest iteration is a callback to the gentleman's dress watch — and the collection has never looked more dapper
WATCHING BRIEF
With up to three significant watch exhibitions coming together by happenstance here, the collecting community could scarcely have wished for better
