LIGHT THE NIGHT

Luminox celebrates 35 years of existence by drawing on its heritage in the realms of the air, land and sea

-  DANIEL GOH

For most of the big watch brands that are now part of even bigger watch groups, 35 years may not seem like a big deal, but for relatively new watch companies like Luminox, surviving the harsh landscape that is the watch industry for this amount of time is a definite cause for celebration. And celebrate it has, as this year it launched three new Luminox watches, one for the realms of air, land and sea, each drawing inspiration from a model from the brand’s storied past.

The brand, founded in 1989, was the brainchild of Barry Cohen who built Luminox based on two simple premises, luminescence and readability. Even the name Luminox was created from the Latin words ‘lumi’ which means light and ‘nox’ which means night. Thus, it makes perfect sense then that the signature element of most, if not all of their watches stems from their Luminox Light Technology which basically uses a completely sealed tube filled with tritium gas. This gas promises self-illumination without needing to recharge for at least 25 years.