The house of Prada, currently under the creative direction of Miuccia Prada and Belgian designer Raf Simons, stands distinct in the landscape of fashion. Its style is characterised by a dual narrative: on one side, Prada embodies a timeless elegance rooted in sophisticated cultural references, such as Italian neorealism. On the other, it boldly ventures into cutting-edge modernity, bravely skirting the edges of banality.
A Prada fashion show is the prime setting for observing these narratives, particularly when they take on the language of architecture. Here, we are granted a view of how the future of fashion might materialise. Since Miuccia Prada introduced her first womenswear line for the family-owned business in 1988, these runway shows have proved a benchmark to gauge the zeitgeist.
Prada’s show sets have become intrinsic to the presentation of the house’s collections. They are designed by the Rotterdam-based OMA/AMO, led by the eminent Dutch architect Rem Koolhaas. This collaboration is the most enduring of its kind, bridging the worlds of architecture and fashion for 25 years. It has revolutionised the fashion show as spectacle and pushed the boundaries of what is expected from a runway presentation.
Bu hikaye Wallpaper dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Wallpaper dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
COOL RUNNINGS
Palace founder Lev Tanju is bringing his own unexpected brand of weirdness and love of eclectic mash-ups to Fila's new contemporary line
LIVING COLOUR
Mexico's San Miguel de Allende is home to a bold young crowd of talent that's thriving off the city's brightly-hued heritage
STARS ASCENDING
In a rapidly changing world, the route designers take to discover their calling is increasingly circuitous. We profile ten creatives forging their own paths to success
SUITE DREAMS
Cathay Pacific’s new aircraft interiors turn the inflight experience into an art form, upgrading the business-class cabin for the next generation of flyers
Brutal harmony
The Escheresque Italian villa designed by Fausto Bontempi for sculptor Claudio Caffetto
LOCAL HERO
London studio Holloway Li’s recent makeover of Polish hotel Puro Poznan is right up our street
STAR TURNS
An exhibition at Louvre Abu Dhabi unveils the stellar shortlist for this year's Richard Mille Art Prize
SCREEN GEM
A multifaceted residence in Beverly Hills puts the beauty of potentiality in the frame
SOFT SPOT
We've taken a shine to Bottega Veneta's collaboration with Flos on a special edition of a Gino Sarfatti lamp
Between the lines
Frequently drawing comparisons with Francis Bacon, painter George Rouy is gaining peer points for his use of classic techniques to distort the human form