Perhaps no brand at Watches and Wonders Geneva had so triumphant a return as Cartier. After leading a small group of brands out of BaselWorld in 1991, it now gets to tell a bunch of Swiss watchmaking bog boys “I told you so,” which must feel awesome. Nevertheless, it is the first watch show in a long time that Cartier could not dominate by sheer force of will, and an unassailable number of novelties, but the brand had no problem commanding attention. You will no doubt have heard and seen reports on the Tank Chinoise, and we will get there (in a coming issue). For now, the temporal delights of the Cartier Masse Mystérieuse beckon because this is not a story about Cartier and watch shows in Geneva.
Bu hikaye World of Watches dergisinin Summer 2022 sayısından alınmıştır.
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Bu hikaye World of Watches dergisinin Summer 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
RACE AGAINST TIME
Endurance events push the human limit to the very edge, and every second of this gruelling journey is accompanied by the ticking hands of a trusted timekeeper.
RAINBOWS IN THE SKY
Bell & Ross continues experimenting with design, this time with a new ever-changing iridescent dial on the sporty BR-X5.
OUT OF OFFICE
We take a closer look at how Patek Philippe tackles the art of travel even without having a single GMT complication in their collection.
BUOYANT HEAVYWEIGHTS
The ubiquitous use of titanium and carbon fibre does not satisfy a growing number of watch lovers; the indisputable rise of quiet design vexes them. The recent release of hefty and heavy timepieces, especially in the dive watch segment, proves that some just like it big.
UNDER ONE ROOF
The recent IAMWATCH in Singapore organised by The Hour Glass saw collectors, watchmakers and industry luminaries congregate for the grandest watch party of the year.
TOWARDS ETERNITY
Longtime IWC Associate Director of Research & Development Stefan Ihnen tells us what it takes to keep ticking for more than 20 years in the watchmaking innovation space.
EXPANSIVE REACH
The Rolex Perpetual Planet Initiative allows this watchmaking company to explore nearly every natural environment on Earth.
TIME SHAPES UP
Rough winds do shake up watchmaking and this is when we least expect new directions. The debut of just one collection has changed the math and made many question the wisdom of banking so overwhelmingly on round watches. The editors of WOW debate the issue.
THE BIRTH OF ASYMMETRY
This year, Lange celebrates the 30th anniversary of the LANGE 1 and with it, 30 years since the re-birth of A. Lange & Söhne.
TOTAL COMMAND
Blancpain relives the golden age of air travel with two new Air Command flyback chronographs.
