SWIRLING IN THE DIGITAL ERA - How social media is influencing wine culture
Sommelier India|Autumn 2024
The ever-evolving world of wine is currently witnessing a significant shift towards social media. Devati Mallick steers us through the many ways one can navigate the digital landscape with a simple click, tap, or swipe
Devati Mallick
SWIRLING IN THE DIGITAL ERA - How social media is influencing wine culture

"It's #winewednesday! What wine are we drinking tonight?"

"Have you tried the viral wine and Coca Cola cocktail trend yet?"

"Will you be joining the virtual vineyard tour later today?"

If these questions resonate, you're deep in the 'web' of the digital wine world. In an era where hashtags dictate our drinking days and viral trends swirl in our glasses, social media's influence on wine culture is undeniable. With a scroll through our feeds, we are transported to virtual vineyards, introduced to the latest wine fads, and welcomed into online wine communities buzzing with oenophile chatter. Love it or loathe it, one cannot ignore how social media is changing the way we discover, experience and appreciate wine.

One of the most fascinating aspects of social media is its ability to democratize wine expertise. What was once an exclusive topic reserved for the elite is now accessible to anyone with an internet connection. The best part? It's a whole multiverse of information combined with aesthetic visuals for those eager to delve into the world of wine, curated by enthusiasts around the world.

Take the rise of wine blogs ranging from the likes of Wine Folly, Wine Spectator and Wine Enthusiast, to popular blogs offering accessible wine information and drinking guides, while digital diaries of wine influencers share wine recommendations, travel tips, and enviable snapshots of picturesque vineyards. Instagram, in particular, has taken easily digestible, bite-sized wine content to a whole new level with its wine reels.

Bu hikaye Sommelier India dergisinin Autumn 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Sommelier India dergisinin Autumn 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

SOMMELIER INDIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Godinho Historic family owned restaurant
Sommelier India

Godinho Historic family owned restaurant

Feasting on Portuguese and Indigenous Goan flavours, relive the calm and quiet of a time long gone by,

time-read
3 dak  |
Winter 2024
Laurent Ponsot is one of Burgundy's most celebrated winemakers
Sommelier India

Laurent Ponsot is one of Burgundy's most celebrated winemakers

Jon Wyand finally captured the mercurial Laurent Ponsot - a renowned winemaker and vintner known for his exceptional Burgundy wines - on camera

time-read
2 dak  |
Winter 2024
Exploring Brunello vintages
Sommelier India

Exploring Brunello vintages

Ten years in the bottle, a long decant, and yet the harsh tannins overshadowed everything.

time-read
4 dak  |
Winter 2024
An ode to the diva grape
Sommelier India

An ode to the diva grape

It is worth tasting Pinot Noir in all its varied roles - from the shy, delicate ingénue, and simple yet intense New World newbie to the full-on Grand Cru prima donna

time-read
4 dak  |
Winter 2024
Best ways to explore wine in a new city
Sommelier India

Best ways to explore wine in a new city

The first thing most of us want to do when we go to a new city, be it Dallas or Boston, is to enjoy a few good wine tastings

time-read
4 dak  |
Winter 2024
Champagne Billecart-Salmon
Sommelier India

Champagne Billecart-Salmon

One would think that a 200-yearold Champagne as renowned as Billecart-Salmon did not need any marketing, yet Billecart-Salmon AsiaPacific head, Sebastien Papin was recently in India to tell us about the brand and how the wine is best appreciated.

time-read
2 dak  |
Winter 2024
A thoughtfully curated wine experience
Sommelier India

A thoughtfully curated wine experience

Wine tastings at Vintage Wines in Karjat, Maharashtra, are designed to enhance the appreciation of wine and deepen our understanding of it, writes

time-read
3 dak  |
Winter 2024
The legacy of Henri Gouges
Sommelier India

The legacy of Henri Gouges

The wines of Maison Henri Gouges from the commune of Nuits-Saint-Georges are considered among Burgundy's hidden gems

time-read
6 dak  |
Winter 2024
An overview of Sussex and
Sommelier India

An overview of Sussex and

Rosemary George describes the importance of Sussex as an appellation and its potential for tourism

time-read
5 dak  |
Winter 2024
Shades of Rosé
Sommelier India

Shades of Rosé

Rioja and Navarra share a love for Grenache, producing two very distinct styles of rosé, writes Elizabeth Gabay MW, which succsesfully enrich the category as her tasting notes illustrate

time-read
5 dak  |
Winter 2024