Caffeine Kicker
Women's Health US|December 2022
GRABBING A COFFEE BEFORE HOLIDAY SHOPPING? THINK IT THROUGH.
Jasmine Gomez
Caffeine Kicker

Sipping java ahead of hitting the store could be roasting your budget, per a recent study in the Journal of Marketing. When researchers treated half of 300 shoppers to a cup of caffeinated joe before cruising the aisles, they found that jolted customers purchased almost 30 percent more merchandise than those who had decaf or water. Why? Caffeine's stimulating properties release dopamine in the brain, and higher levels of dopamine can result in more impulsivity.

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Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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