Memento Mori
Rock&Gem Magazine|October 2022
HERKIMER DIAMONDS & CRYSTAL HEAD VODKA
L.A. SOKOLOWSKI
Memento Mori

Memento Mori. A skull is a common motif for the Latin phrase, "Remember you will die" and the ancient practice of reflecting on one's mortality, going back to the time of Socrates, who is said to have believed the only proper practice of philosophy was "about nothing else but dying and being dead."¹

Well, that's no fun. Even at Halloween.

Thank goodness for Canadian actor, comedian, filmmaker, musician, and producer, Dan Aykroyd, and world-renowned American portrait and landscape artist, John Alexander. They mastered mixing good taste, good spirits and Herkimer diamonds into a trio of ultra-premium vodkas, in bottles sure to encourage philosophical musings, called Crystal Head.

CLEARLY INSPIRED

"The bottle was designed by creative people with the creative spirit in mind," says Dana Miller of the New York City-based KLG Public Relations representing Crystal Head Vodka. "Dan and John designed the skull-shaped bottle as a symbol of life, reflecting power and enlightenment. Creativity is at the heart of Crystal Head, with a desire to inspire those who think differently and encourage their creative pursuits."

Each bottle is the result of using the highest quality ingredients and water from Canada's eastern province of Newfoundland to produce three additive-free vodka expressions: Original (locally sourced Canadian corn), Aurora (English wheat), and Onyx (Blue Weber Agave sourced from a single farm in Mexico).

The origin story starts around 2007 when Aykroyd was bedeviled by an inability to find additive-free vodka spirits to enjoy. So the three-time Ghostbuster decided to make his own.

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