In terms of the Golf series, the Connected watch occupies a very firm niche in the industry. You're also into crypto payments and NFCs. As one of the more aggressive watchmakers in this sector, what is your thought process behind this strategy?
We talked about it a lot last year because also it was a huge trending topic. But what we actually launched was limited yet impactful. First, we received crypto payments in dollars and we don't take any risk on it because it was managed by a partner. Second, we launched the NFT viewer which was a service we offered to be able to display NFTs on the Connected watch. Currently the crypto market is down, but we are still believers of the segment. This might actually be a good correction because only the most serious and passionate collectors remain incepted in it. We are still seeing growth in our NFT functionality in spite of the market.
The fact that the market is down doesn't dampen your enthusiasm, do you still believe in the underlying technology?
We still believe in the technology but that it will need more time to deploy and develop itself. We have more projects in the pipeline.
Even Mercedes-Benz, once a traditional carmaker, is creating the MBUX car operating system. Since the Connected watch is now a key pillar for TAG Heuer, is this a direction you see the brand headed towards?
We have a very strong tech team developing the Connected watch in-house, but we are also working with a series of partners because it's a very complex product and we cannot have it fully vertically integrated. Google provides the operating system but we are doing a lot of the UI and the UX for watch faces, apps and navigation; we have a dedicated team in-house in those areas.
Do you foresee this tech department within TAG Heuer growing faster than the manufacturer?
Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
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Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Future Will Be Pixelated, Probably
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PARADISE FOUD
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An island cluster so beautiful that Harry Winston made a watch in its honour.
A Clear Vision Of The Future
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MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
HOW DOES A HOTEL BRAND BECOME THE BEST IN THE WORLD?
Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.
THE MAN OF MANY TASTES
On the opening day of his longgestating contemporary Italian restaurant Le Pristine in Singapore, the Esteemed chef Sergio Herman gives us a poignant account of why his philosophy of gastronomy is fundamentally inclusive.
BAPTISM BY FIRE
Dave Pynt, Chef-Owner of the Burnt Ends Hospitality Group, reflects on the universally resounding success of the eponymous restaurant as well as the recently released book of the same name.
VROOM VROOM
One of the most memorable moments of the recently concluded Singapore Airlines Singapore Grand Prix 2024 was when Jack Daniel's and McLaren linked arms.
FORGED IN RED
The Streamliner Flyback Chronograph Cortina Limited Edition brings H. Moser & Cie and Cortina Watch together in a bold, exclusive creation for the ages.
