COVID-19 AND RUSSIA'S INVASION OF UKRAINE have deepened fragmentation and the emergence of competing geopolitical blocs; a new geopolitical world order is coming more clearly into view. War in a European theatre is not something that civilised society has considered in over 60 years and Russia's "special military operation" is the largest, most dangerous military mobilisation in Europe since WWII. How would this bode for a brand that has such close relations with the Armed Services? Augustman caught up with Alessandro Ficarelli, Chief Marketing Officer of Panerai, to talk about marketing communications in an age of political correctness and what watch lovers really want out of a brand like Panerai.
Panerai has been an incredibly masculine brand with the likes of pop cultural influences including Daylight and The Expendables - tell us more about the new, more refined approach for the brand with the Due.
Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
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Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
PARADISE FOUD
It's time to give tuning out its due. We all need a break from the group chat(s).
Sunday Island Mornings
An island cluster so beautiful that Harry Winston made a watch in its honour.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
HOW DOES A HOTEL BRAND BECOME THE BEST IN THE WORLD?
Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.
THE MAN OF MANY TASTES
On the opening day of his longgestating contemporary Italian restaurant Le Pristine in Singapore, the Esteemed chef Sergio Herman gives us a poignant account of why his philosophy of gastronomy is fundamentally inclusive.
BAPTISM BY FIRE
Dave Pynt, Chef-Owner of the Burnt Ends Hospitality Group, reflects on the universally resounding success of the eponymous restaurant as well as the recently released book of the same name.
VROOM VROOM
One of the most memorable moments of the recently concluded Singapore Airlines Singapore Grand Prix 2024 was when Jack Daniel's and McLaren linked arms.
FORGED IN RED
The Streamliner Flyback Chronograph Cortina Limited Edition brings H. Moser & Cie and Cortina Watch together in a bold, exclusive creation for the ages.
