COVID-19 AND RUSSIA'S INVASION OF UKRAINE have deepened fragmentation and the emergence of competing geopolitical blocs; a new geopolitical world order is coming more clearly into view. War in a European theatre is not something that civilised society has considered in over 60 years and Russia's "special military operation" is the largest, most dangerous military mobilisation in Europe since WWII. How would this bode for a brand that has such close relations with the Armed Services? Augustman caught up with Alessandro Ficarelli, Chief Marketing Officer of Panerai, to talk about marketing communications in an age of political correctness and what watch lovers really want out of a brand like Panerai.
Panerai has been an incredibly masculine brand with the likes of pop cultural influences including Daylight and The Expendables - tell us more about the new, more refined approach for the brand with the Due.
Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
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Bu hikaye August Man SG dergisinin Issue 186 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
OPEN HEART, OPEN MIND
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My only credential is that I am the first born and only daughter of a very loving man.
A Painless Way To Say Goodbye
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LUMINOX CELEBRATES ITS 35TH ANNIVERSARY WITH TWO LIMITED-EDITION TIMEPIECES.
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BOYHOOD HERO
INTRODUCING THE MERCEDES-BENZ CLE200, A CLASSIC COUPÉ FOR THE MODERN AGE.
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ONE OF 2024'S MOST UNEXPECTED GEMS IN THE EV MARKET, THE ZEEKR X DID NOT SET OUT TO WIN THE SPECS RACE, BUT IT CERTAINLY APPEALED TO SOMETHING DEEPER IN US.
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Morning Routine, Upgraded
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