DBLA BAGGING

What do you get when you combine a love for wearing and creating fashion pieces? You get someone like Muhamad Nazrin Shah.

- STUART DANKER

MUHAMAD NAZRIN SHAH (also known as Ayen) has always been an entrepreneur at heart, but it’s his latest venture, DBLA, that has given him the most satisfaction thus far. This homegrown brand of his sells primarily bags, and according to Ayen, he’s excited to see what’s in store for the future, especially since sales have been picking up in the last year.

He’s come a long way since first founding DBLA in 2014. Gone are the times when he’d juggle running a school canteen alongside his tailoring pursuits.

But besides his entrepreneurial journey, Ayen also walks down Augustman Malaysia’s sartorial lane through his unique sense of style, one that seems to fit him just like a glove. We sit down with him to learn more about his life and fashion choices.

First of all, what does DBLA stand for?

It means ‘Double-A’, the initials of my wife’s name, Ayu, as well as my nickname.

How did you get into starting DBLA?