TOMMY HILFIGER x CLOT
Released as part of a celebration of Edison Chen’s brainchild and streetwear brand CLOT’s 20th anniversary, Tommy X CLOT is an energized expression of Tommy Hilfiger’s classic American cool DNA remixed with Chinese youth culture, creating a collection of bold new classics expressing the dragon’s strength, luck and success.
The 23-piece collection comprises reversible bomber featuring red, white and blue on one side and a Tommy X CLOT monogram on the other. An elevated take on a tracksuit comes in joyous red, while a rugby shirt is updated with both classic and nylon stripes. A crewneck is emblazoned with a dragon print symbolising fearlessness and strength, while the rugby sweater and cardigan are lined with the CLOT stripe. Prep staples including a blazer, chino and archive shirt feature the collaboration logo.
“When I was a kid growing up in Hong Kong, I used to read American hip-hop magazines that showed my favorite artists in Tommy’s loud prep,” said Edison Chen. “I wanted to be part of that. I am so thrilled to lend our culture to this collection, putting its spirit and meaning into the design. The most interesting part was communicating the feeling of the dragon, its power and success, in a way that is true.”
The campaign reflects a feeling of community, belonging and optimism felt during Lunar New Year around the globe. Focusing on a group of friends who have made a new home abroad, it follows the chosen family as they create new traditions in New York, their adopted city. Connected through a state of mind, the cast embodies the feeling that family can be anyone you keep close to you.
Bu hikaye Augustman Malaysia dergisinin February 2024 sayısından alınmıştır.
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Bu hikaye Augustman Malaysia dergisinin February 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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