SWINGING IN STYLE

TAG Heuer and trailblazing golf lifestyle brand, Malbon, collaborate on a special edition of the Connected Calibre E4 timepiece.

- KC YAP 

FOUNDED IN 2017 by golf enthusiasts Stephen and Erica Malbon, with the mission to inspire today's youth to embrace the great game of golf, Malbon Golf swiftly gained recognition and popularity among creative individuals who are passionate about golf and self-expression through fashion. Today, in a time where golf is increasingly capturing the interest of the younger generation, Malbon has joined forces with Swiss watchmaker TAG Heuer to bring a fresh perspective to the game.

Golfing with the TAG Heuer Connected watch and the TAG Heuer Golf application is a transformative experience. It goes beyond merely telling time; it means never having to disrupt your game to keep score over five hours. From the tee to the green, every shot is tracked, including putting. Even more impressively, each tracked shot is linked to the specific club, enabling the watch to learn from one's performance and tailor club recommendations over time, making it a truly personalised companion.

This wrist-worn caddie tracks shots automatically, offering distance information for the next shot and club recommendations, allowing the player to focus entirely on enjoying the game. For golf enthusiasts, the TAG Heuer Connected watch offers a new era of seamless information about each hole without any need to interact with the watch.