WHEN REEL MEETS REAL
Augustman Malaysia|March 2024
Real-life watch brands in movies allow us to connect with cinematic material on a deeper level
JONATHAN HO 
WHEN REEL MEETS REAL

HIGH PRESSURES. LOW TEMPERATURES. Salt water. Dive operations are the most taxing on a watch’s mechanisms. Furthermore, complete dependability, absolute readability and precise timekeeping are crucial to a diver’s safety. Among IWC’s illustrious past is a line of timepieces designed specifically for use in water. Over the years, IWC diving watches have come a long way since their beginnings in 1945 when it manufactured the “W.W.W.” (an acronym for “watch, wrist, waterproof”). But the first wristwatch that IWC created which was labelled waterproof wasn’t actually designed for diving; instead, it was for a British military contract. Few watchmakers were ready to cater to divers’ demands in the 1960s; when scuba diving as a sport was becoming increasingly popular, IWC was off to a good start, introducing the Aquatimer in 1967 and solidifying its reputation in dive watches. That classic watch, originally designated as reference 812 AD, had a water resistance to 20 atmospheres or about 198 metres. It used a rotating internal bezel and two crowns, one of which operated the bezel.

After the renowned Günter Blümlein took over as CEO of IWC in 1981, the company’s partnership with Porsche Design deepened the Schaffhausen brand’s association with diving exploits. In 1983, the “Ocean 2000” reference 3500 was introduced. The Ocean 2000 then was followed with other IWC/Porsche Design Ocean models, including the especially collectible “Ocean Bund” — a watch used by divers in the German military.

Bu hikaye Augustman Malaysia dergisinin March 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Augustman Malaysia dergisinin March 2024 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

AUGUSTMAN MALAYSIA DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
FACING THE PROBLEM, APPLYING THE SOLUTION
Augustman Malaysia

FACING THE PROBLEM, APPLYING THE SOLUTION

British skincare brand Facetheory has landed in Sephora Malaysia.

time-read
3 dak  |
November 2024
A STEP CLOSER TO PARIS
Augustman Malaysia

A STEP CLOSER TO PARIS

Bistro Léa is Kuala Lumpur's latest destination for wholesome, classic French fare

time-read
3 dak  |
November 2024
The Rearing Horse meets the Celestial Dragon
Augustman Malaysia

The Rearing Horse meets the Celestial Dragon

Porsche Malaysia unveils the Taycan S-Turbo Celestial Jade, a one-off model part of the legendary Sonderwunsch programme

time-read
3 dak  |
November 2024
The Story Of Luxury
Augustman Malaysia

The Story Of Luxury

KOK LAI CHING, MANAGING DIRECTOR OF SOUTHEAST ASIA & PACIFIC AT EDRINGTON, PURVEYOR OF SOME OF THE WORLD'S FINEST SPIRITS, AFFIRMS THE IMPORTANCE OF STORYTELLING TO THE PREMIUM OFFERINGS SHE OVERSEES.

time-read
3 dak  |
November 2024
The Future Will Be Pixelated, Probably
Augustman Malaysia

The Future Will Be Pixelated, Probably

What are the implications on one's lived experience as online life is rife with meaning and possibilities?

time-read
4 dak  |
November 2024
Perfectly timed slam dunk
Augustman Malaysia

Perfectly timed slam dunk

Seiko introduces two limited-edition timepieces, to celebrate the rising passion for basketball in Southeast Asia with a blend of bold style, technical precision, and a nod to the brand's enduring heritage.

time-read
3 dak  |
November 2024
SOMEWHERE OVER THE RAINBOW
Augustman Malaysia

SOMEWHERE OVER THE RAINBOW

Way up high, Felix Pantone and Zenith are coming together again for yet another stunning horological collaboration.

time-read
2 dak  |
November 2024
SANTOS DE CARTIER: A NEW ERA
Augustman Malaysia

SANTOS DE CARTIER: A NEW ERA

ORIGINALLY A WAY OF INTERTWINING THE CARTIER BRAND WITH THE DARING SPIRIT OF AVIATION, IT NOW STANDS AS AN ICON OF LUXURY AND ELEGANCE.

time-read
5 dak  |
November 2024
A LEGACY IN TIME
Augustman Malaysia

A LEGACY IN TIME

This year's P-Day, a global gathering of Panerai enthusiasts, was organised in Kuala Lumpur for the first time. Augustman took the opportunity to speak with Panerai CEO Jean-Marc Pontroué and Paneristi co-founder Paddy Conway to find out more about this annual assembly.

time-read
7 dak  |
November 2024
REACHING FOR THE STARS
Augustman Malaysia

REACHING FOR THE STARS

A tribute to the past, with a modern twist-Omega reimagines the iconic, space-travelling Speedmaster CK 2998 for the contemporary collector.

time-read
3 dak  |
November 2024