He swoops to conquer
Brunch|October 07, 2023
It's Gaurav Gupta's year. His gravitydefying gowns have shown up at the Oscars, Grammys and Paris Couture Week. How toruna global empire from a Noida studio? Just burst out of your own seams, he says
Noor Anand Chawla
He swoops to conquer

When you wear Gaurav Gupta's clothes, you get sex!" Gupta, 44, knows exactly what his designs do for chic international celebrities and picky Indian brides. "Our clothes are made on scientific principles and are very flattering everybody looks taller, leaner and sexier. They play up the fantasy angle. They make people want to give you love bites," he says.

People have given Gupta's work more than love bites. In the last year and a half, they've sent out a kiss of approval. More than 100 celebrities have worn Gupta's gravity-defying waves, curlicues and cinched designs. They've popped up on red carpets and concert stages; music videos and fashion show front rows; A-list weddings and parties.

Megan Thee Stallion wore his Fantasy Biomorphic Gown (slate-blue, body-hugging, a dramatic train flowing out like waves) to the Oscars in 2022. At this year's edition, NTR Jr wore a black sherwani bearing a fierce embroidered tiger. Cardi B showed up at the Grammys red carpet this year in an electric-blue gown that swept around her waist to suspend delicately around her shoulders and head like a gauzy hood. Beyoncé, who rarely repeats designers within a short span, wore his designs three times on her ongoing Renaissance tour. She's performed in a custom-made shimmering white bodysuit, and two gowns straight off Gupta's Paris runway. Jenna Ortega, Aishwarya Rai Bachchan, Jennifer Hudson, Lizzo, Deepika Padukone, Priyanka Chopra have all been showing off his creations.

Gupta launched his eponymous label in 2005. His work draws as much from artists, designers, businessmen, social workers as Ancient Egypt, India, and Mesopotamia, and even meteors and mathematical principles. (His Paris Couture Week debut collection was called Shunya or zero.) "It's what made me stand apart in this industry and has helped me scale up." he admits. It's also why this moment in time is undoubtedly his.

Bu hikaye Brunch dergisinin October 07, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye Brunch dergisinin October 07, 2023 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

BRUNCH DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Let's tri all the angles
Brunch

Let's tri all the angles

BFFs falling for the same girl, kidnap twists, murders, bromances. These 10 three-way love stories play with geometry and our feelings

time-read
3 dak  |
November 09, 2024
Should you Q up for this?
Brunch

Should you Q up for this?

Audi's luxury SUV, the Q8, has had a refresh. But a sleeker grille and headlight tech don't make up for what's still missing

time-read
2 dak  |
November 09, 2024
How to plan a great escape
Brunch

How to plan a great escape

It's getting colder. It's already hard to breathe. Why not plan a winter vacation that's a world away but not too far away?

time-read
2 dak  |
November 09, 2024
Kababs, yes, but khandvi too
Brunch

Kababs, yes, but khandvi too

Mughlai cuisine has as many vegetarian dishes as meaty ones. A new translation of a 16th century manuscript shows how we ate, and why modern labels are pointless

time-read
3 dak  |
November 09, 2024
I can be your hero
Brunch

I can be your hero

Gurfateh Pirzada, only afewroles old, is the green flag we didn't know we needed. He's learning from women. He wants to be more thana lover and a fighter. He's hoping we all do better. No wonder everyone's crushing on him

time-read
4 dak  |
November 09, 2024
Meet the export experts
Brunch

Meet the export experts

Khadi crop-tops in Spain, faux-leather hoodies in London, fairytale wedding gowns in the UAE. See how some desi labels are killing it on foreign shores

time-read
3 dak  |
November 09, 2024
Why we're all feeling Blue
Brunch

Why we're all feeling Blue

Coco Mellors's new novel is about grief, sisterhood, and of course, addiction and unlikeable women. How does she make it work?

time-read
4 dak  |
November 09, 2024
This week, we're...
Brunch

This week, we're...

Changing the momo game, listening to kids, starting a new business, and supporting pro waxxers

time-read
2 dak  |
November 09, 2024
Rohit Chawla
Brunch

Rohit Chawla

Photographer, artist, @RohitChawlaPhotography_

time-read
1 min  |
November 02, 2024
Congratulations, it's a goal
Brunch

Congratulations, it's a goal

Lakeside vows, pastel palettes, bayous, backyards and boats. These celeb weddings are what modern fairytales are made of

time-read
2 dak  |
November 02, 2024