IN 1971, TAG Heuer's then CEO, Jack Heuer, great-grandson of the watchmaker's founder, made the drive from the company's Swiss headquarters to Maranello, the Italian town where Ferrari is based. Walking straight into Enzo Ferrari's office, he proposed a deal: In exchange for exposure on the cars and uniforms of Ferrari's Formula 1 team, TAG Heuer would offer them free state-of-the-art timing equipment. What's more, he would supply Ferrari drivers with an elegant variation on the Carrera, TAG Heuer's iconic stainless steel chronograph, which racers loved for timing their laps. Named for a notoriously treacherous rally race in Mexico, the Carrera was infused with its own automotive history. And this model, known as the 1158 CHN-CH for its champagne dials, N for its noir subdials was especially appealing to the luxe carmaker: It came in 18-karat gold.
Bu hikaye GQ India dergisinin October - November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye GQ India dergisinin October - November 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
The 30 Best Watches of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
