THERE'S NO MISTAKING that peculiar electronic whistle that an Ather scooter leaves in its wake. It's a sound we should all get used to because, according to the brand, electric scooters will be the norm by 2027. In fact, the statistics are pretty encouraging even today; one in every ten scooters in the country is electric. The number would be higher were it not for the massive chip shortage that's left the sector with a supply crunch. Still, as far as Ather is concerned, the numbers are pretty solid. Since June 2021, the brand has experienced 800 percent growth, going from selling 300-odd scooters a month to over 3,300 scooters. And it's done this on the back of its flagship product: the Ather 450X.
There's a new one out now-except it's a lot like the old one. At least on the surface. Given that the competition has upped the ante, at least on the power front, the third-generation 450X now has to pack a bit more power, more range, a smoother interface, and better thermal management to qualify as the country's best-performing e-scooter.
Bu hikaye GQ India dergisinin September 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye GQ India dergisinin September 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The 30 Best Watches Of 2024
Rounding up the best shapes, materials, complications and sizes from this year's horological novelty treasure chest.
Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
"IT'S NOT ABOUT BEING PERFECT. IT'S ABOUT BEING REVOLUTIONARY."
Beyoncé Knowles-Carter talks business, legacy, art, and family
The Wedding Singers
Madboy Mink's dynamic duo, Saba Azad and Imaad Shah, redefine festive style.
A Watch Is More Than Just a Pretty Face
As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
Why Gen Z stars are obsessed with this historic maison.
A Princess with Passion
From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
