THE EMERGENT CATEGORY of micro-brands-composed of small, independent companies-is, quite suddenly, responsible for some of the most exciting and collectible watches being made right now. These modern, market-savvy watchmakers use their relatively small size as a virtue, making scaled-down manufacturing and direct-to-consumer marketing work to their advantage. They can be more nimble and more responsive to the desires of their fans, and they can keep prices under control by minimizing any costs that don't go directly into the product being sold. They stay lean and focused, pouring their attention into a limited range that speaks directly to the obsessives who line up (online) to buy from them. Here are four of my favorite small but mighty watch micro-brands.
MASSENA LAB
Bu hikaye GQ US dergisinin April - May 2023 sayısından alınmıştır.
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Bu hikaye GQ US dergisinin April - May 2023 sayısından alınmıştır.
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Why Does Everyone Have Big, Fake White Teeth Now? - Veneers were once a dirty secret. Now they're the new luxury status symbol, and the famous and wealthy are flocking to Hollywood's favorite dentist in search of ever more perfect teeth.
Early one afternoon in August, at his office on the ninth floor of the Camden Medical Arts building in Beverly Hills, Dr. Kevin Sands slipped on a black surgical mask and latex gloves before peering into the mouth of a sleeping princess. Instead of standard medical scrubs, he wore black Amiri slacks, a matching James Perse T-shirt, and Nike sneakers designed by Travis Scott. On his left wrist was a Patek Philippe Aquanaut with a khaki green dial and matching strap. The watch cost just over $50,000, which is about a third of what her royal highness was paying to have 28 perfect-looking cosmetically enhanced teeth restored with a new set of handmade porcelain crowns and veneers.
'90s-Inspired Sneakers Have Never Looked This Fresh - The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style.
The 1990s, a golden era for fashion and sport, left an indelible mark on global culture. It was a decade of high-flying slam dunks and superstar athletes with runway-worthy personal style. The sport-style sneaker, once confined to the court, made its way to the streets, becoming a style staple of everyday life. With its enduring influence, this historic moment continues to shape fashion choices of the supremely stylish, even today. It's this beloved nostalgia for the past that inspired the latest sneaker from Golden Goose: the cutting-edge yet perfectly retro Forty2.
Paul Mescal Enters the Arena - The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
The shorts get shorter. The roles get bolder. The fans grow ever more ravenous. Now Paul Mescal is trading his indie tears for blockbuster blood as the centerpiece of Ridley Scott's Gladiator II.
From Budapest to Guadalajara With Mexico's F1 MEGASTAR
FORMULA 1 drivers like to say that there is very little race car driving involved in driving race cars these days.
GRIN
Artist Chase Hall paints his canvases with coffee, making large-scale works that examine mixed-race identity in America. Now, on the eve of the biggest show of his career, Hall is reconciling his fractured past with his blindingly bright future.
can THESE GUYS MAKE ROCK Bands COOL AGAIN ???
When FONTAINES D.C. were living in Dublin and making their first album, Dogrel, the five band members would pile into drummer Tom Coll's car and blast their freshly recorded songs through the speakers.
VAGES RISING
No place in America is more prone to reinvention-and Las Vegas is new all over again. New food, new art, new sports, new heat, and, yes, new Sphere. We sent BRETT MARTIN to take stock of the great American city of the future-and find out whether this Vegas is the best version yet.
THE SEASIN OF THE NOVA KNICKS
LIKE SO MANY College friends, Jalen Brunson, Josh Hart, Donte DiVincenzo, and Mikal Bridges were resigned to going their separate ways after school.
The Original! Reversible! Luxury Sport Watch!
Three new versions of Jaeger-LeCoultre’s legendary Reverso arrive just in time for the resurgence of this unsung icon of sport-watch history.
Can Anyone Catch Lamar Jackson? - There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback
There is an awestruck, almost mythical way that folks discuss Lamar Jackson. Teammates, coaches, and fans talk about the Baltimore Ravens' incandescent 27-year-old quarterback like he's the football version of Paul Bunyan, if Bunyan ran the 40-yard dash in 4.3 seconds.
