IN FULL BLOOM
Harper's Bazaar India|April - May 2024
Anshul Chawla, the founder of 1 Magnolia Lane, is elevating the art of floristry one stem at a time.
SHUBHANGI JINDAL
IN FULL BLOOM

Anshul Chawla calls his floral atelier, 1 Magnolia Lane, “an accidental child, born out of a passion for flowers”, and very rightly so. Whether you’re a hopeless romantic or a complete realist, there’s nothing quite like sending—or receiving—a beautiful bouquet of fresh flowers. Luckily, India’s floristry scene has never been so lush. Gone are the days where the only choice was a bunch of orchids and tulips from the supermarket. Whether you need a lastminute delivery for a loved one, or simply want to spoil yourself rotten with some statement-making blooms, here’s Anshul’s detailed guide to buying yourself the ‘Flowers’ you deserve.

Harper’s Bazaar: Tell us about your journey into floristry.

Anshul Chawla:  It began with a childhood surrounded by flowers. My family’s love for flowers instilled in me the belief that a house truly becomes a home when adorned with floral beauty. As I grew older, this passion persisted, leading me and my wife to regularly purchase flowers and eventually befriend local flower farmers. During the lockdown, when these farmers faced distress, we impulsively bought their entire stock, filling our home with an abundance of flowers. This sparked an endeavour into floristry. Delivering our arrangements to friends and family elicited joy, fuelling my addiction to that heartfelt reaction. Slowly, word of mouth spread, and thus, 1 Magnolia Lane was born out of my deep passion for flowers and the happiness they bring.

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