To the world, Sabyasachi Mukherjee is a celebrated couturier who's maximalist expressions, creative innovation, and unwavering mission to put Indian fashion on the global map, collectively serves the grand scheme of the business of luxury. In his heart, he is a deeply passionate artist for whom socio-cultural standpoints, values of revivalism and modernism form the irreversible attributes of fashion. In an exclusive conversation, Sabyasachi elaborates on his penchant for exoticism, signature cultural savoir-faire, latest high jewellery collection, and more.
Harper's Bazaar: With global expansions, creative collaborations and exquisite store launches, the "Sabyasachi experience' has translated into a largerthan-life affair. How do you always manage to stay ahead of the curve?
Sabyasachi Mukherjee: I am vehemently opposed to the fragility of trend and season. For me, it's about creating not just a brand but a holistic luxury experience that can stand the test of time. When you create a brand where craft, culture and fine artisanry is at the core, it's not about a singular product-it's greater than that. This is heritage, history and a unique design all tied together. And my mission is to not just make this economically sustainable but to make whatever we do memorable and built to last. I've never tried to stay ahead of the curve, as I've never been on the curve. I do what's right by my vision, company, brand, employees, craftspeople and customers-it's the big picture vision, the right now has never excited me.
HB: Your signature cultural savoir-faire is one for the books. How do you straddle it with being a businessman?
Bu hikaye Harper's Bazaar India dergisinin March 2024 sayısından alınmıştır.
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Bu hikaye Harper's Bazaar India dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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