The Era of Exosomes

They are poised to be the future of aesthetics, but what's the hype all about?

- SAKSHI RAWTE

"It changed my skin and my life."

"I'm on my third bottle, and I can't imagine using anything else."

These are just some of the rave reviews I came across on Medicube's website for their viral product, the Zero Exosome Shot. Hailed as the beauty industry's latest breakthrough, exosomes are making the leap from dermatologists' clinics to our everyday skincare routines. And the hype isn't just talk—the global market for exosome skincare was valued at $256 million in 2023 and is projected to skyrocket to $647 million within the next six years. Clearly, this isn't just a fleeting trend.

Dr Madhuri Agarwal, founder and medical director at Yavana Aesthetics, firmly believes that exosomes are next-generation molecules poised to revolutionise skincare. “These tiny messengers, naturally found in our body cells, facilitate communication between cells,” she explains. Inside the body, they transport essential lipids, proteins, and growth factors, directing cells to perform key functions—like boosting collagen production for firmer, healthier skin. Imagine your body as a bustling restaurant on a packed Friday night. Exosomes are the waitstaff, swiftly delivering orders (messages) from the kitchen (one cell) to the tables (other cells), ensuring everything runs seamlessly.