ABD METABAR - STEPPING INTO THE METAVERSE
Allied Blenders & Distillers (ABD), India's largest domestic alco-bev company, made its debut in the Metaverse with the ABD MetaBar - an immersive virtual reality space housing digital displays of its leading offerings. It's the first alcohol beverage company in India to build a Metaverse presence. Visitors to the space can learn more about brands, watch exciting new content and discover key initiatives from the organization.
Optimized for both mobile and desktop usage, the ABD MetaBar can be experienced at abdmetabar.com. Talking about the ABD MetaBar, Shekhar Ramamurthy, Executive Deputy Chairman, said "At ABD, innovation is a core value that we look to keep at the forefront of everything we do.
Our brands and initiatives will constantly lead change and with the ABD MetaBar we have taken a decisive step into the virtual immersive world of our consumers."
ICONIQ WHITE - OPEN YOUR ICONIQ
In a bold new step for the Indian alco-bev industry, the company launched its new whisky, ICONIQ White, in ABD MetaBar - ahead of a launch in the physical world.
ICONIQ White is a delightful blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malt and finest Indian grain spirits. The fruity and nutty aromas of the blend complement its woody character.
Bu hikaye Man's World dergisinin December 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Man's World dergisinin December 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Laid Back Hustler
Vijay Varma moves through Bollywood-and life—with a rare, effortless cool, balancing sharp instincts with disarming humility, quietly redefining what it means to be a leading man in the industry
Tiger On The Prowl
The Head of Onitsuka Tiger, Ryoji Shoda’s debut visit to India is indicative of the Fapanese brand’s grand plans on home turf
Wellness Trends 2025 What's Shaping Men's Health|
We have come a long way when it comes to defining 'wellness'. It has a more holistic meaning now with equal focus on physical, emotional, mental and sexual wellness
Through Legacy and Modernity The BSA Gold Star 650
The BSA Gold Star 650 may not be perfect, but it's undeniably special-a ride through legacy and modernity that's as rewarding as it is nostalgic
No Kidding!
While it wasn't a requisite when I started dating my now husband, I realised that his support made it easier to go ahead with my decision to be child-free
The Art of a Bespoke Suit
Mr Fox, a new South Delhi tailoring outfit, wants to breathe new life into the art of the bespoke suit
TAG HEUER'S GRAND RETURN TO F1
As TAG Heuer once again takes up its mantle as the official timekeeper of Formula 1, it’s the perfect opportunity to delve into the brand’s storied history with the sport, Srom the iconic liveries of yesteryear to modern collaborations
R MADHAVAN REINVENTING THE DISCREET CHARM OF THE COMMON MAN
The actor's recent turn as a honest middleclass ticket checker in Zee5's Hisaab Barabar, is a tribute to new-age version of the everyman archetype
THE STAGE IS SET...LEGACY EDITION
For most, theatre is just a stepping stone before getting into the movies. But not for these young actors. Although equally good in front of the movie camera, their souls are tied to the stage. Theatre runs in their blood. These three young actors, born into theatre royalty, are carrying forward their families' legacies while adding their unique voices to it. Meet Vivaan Shah, Zahan Kapoor, and Aditya Rawal.
What Goes Behind Making A Timeless Shoe Brand
Bata's Ankur Rastogi unpacks the art and science behind footwear that connects generations
