AWAKEN YOUR FIFTH SENSE
Prestige Malaysia|November 2023
There is a sexy new whisky in town, and it promises to be unlike anything you have tasted before, discovers Naseem Randhawa at an exclusive tasting event in Singapore.
AWAKEN YOUR FIFTH SENSE

What sort of magic happens when two renowned creators get together to create not only a new whisky, but a new expression that is beyond the realm of senses? It is when the ordinary gives way to the extraordinary that there emerges a libation transcending the boundaries of convention. The Johnnie Walker Blue Label Elusive Umami, a masterpiece born of the creative union between Johnnie Walker’s Master Blender, Emma Walker, and the culinary genius, Chef Kei Kobayashi, the first Japanese chef with three Michelin stars in France. Together, they have boldly undertaken the mission to redefine the essence of Scotch whisky, embarking on a quest to encapsulate the enigmatic essence of umami—an elusive fifth taste shrouded in mystery.

A grand celebration was staged, an epicurean odyssey of unparalleled proportions, as Johnnie Walker beckoned distinguished guests from across Asia to converge upon the vibrant heart of Singapore’s business district. Nestled in the vicinity of the Raffles City mall, an immersive gastronomic soiree awaited, designed to unravel the enigmatic qualities of umami.

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