BEYOND THE DIAL
Prestige Malaysia|May 2024
Matthias Breschan takes PRESTIGE behind the scenes of Longines, giving us his perspective on what defines its past and present.
COLIN GOMEZ
BEYOND THE DIAL

I’d never been to Bangkok before, so when Longines invited me over for a peek at the brand’s highly anticipated releases for the year, you could say I had two reasons to be excited. I then got a third, when I was told I’d be sitting down with Matthias Breschan, CEO of Longines, who despite his packed agenda, graciously spared a few moments to answer any and all questions I had about the brand.

It was the morning after the presentation that, in true Longines style, saw us ferried across by boat and then sipping cocktails on a rooftop overlooking the Bangkok skyline. Matthias was up early and receiving us one by one for a personalised tête-à-tête. I asked if he’s had a chance to look at the questions I’d sent beforehand, and he says he’d given it a brief once-over but that was about it. In short, I’d be getting my answers off the cuff, just how I like them. 

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