Modern Men
Prestige Malaysia|July 2022
LOUIS VUITTON's Menswear Fall/Winter 2022 collection held a second show, but this time in the form of a sensational spin-off in Bangkok
Modern Men

It was last January, at the Carreau du Temple in Paris, that the world first witnessed the inspired pieces that make up the Louis Vuitton Menswear Fall/Winter 2022 collection. Fast forward to June, the collection is reprised for a second show, except this time it’s travelled to a new location: Bangkok, Thailand. While a spin-off show is no foreign concept for the maison, having previously brought its Spring/Summer 2021 collection to Tokyo and Shanghai, this does mark its first in Southeast Asia.

The Fall-Winter 2022 Spin-OffShow in Bangkok was held at The Pinnacle, ICONSIAM, unfolding in a Louis Dreamhouse². This new squaring of existing ideas and imaginary spaces manifests in a physical but surrealist sphere. Here, everything is circulated – the sun orbits the set as models travel in circular passages and instruments float planetarily in the dreamy ether. A cinematic prelude called “I Dreamt of You”, directed by Sivaroj Kongsakul and based on the filmmaker’s own childhood memories, tells of an 11-year-old boy’s formative experiences in the surroundings of rural Thailand. Portraying the Boyhood Ideology® key to the philosophy of Virgil Abloh, the film is rooted in his world view – that youth is global.

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