Haute Spot
Prestige Singapore|May 2024
Merging retail, culture and dining, LV The Place Bangkok establishes a new blueprint for future Louis Vuitton destinations.
JACQUIE ANG
Haute Spot

Even as Louis Vuitton rides the Western trend with Pharrell Williams' Autumn/Winter 24 menswear collection, the French luxury maison never lost sight of the East.

After it presented its first show in Hong Kong last November with the Men's Autumn/ Winter 24 Precollection, it debuted Le Chocolat Maxime Frédéric at Louis Vuitton in Marina Bay Sands Singapore, the first Louis Vuitton chocolate shop outside of France. Then came LV The Place Bangkok at Gaysorn Amarin in the heart of Thailand's capital.

A Louis Vuitton boutique like no other, LV The Place incorporates an exhibition space, a café and a restaurant in a one-stop destination concept. It invites visitors to discover Louis Vuitton's breadth of imagination, starting with the building's striking architecture. Punctuating the façade of the two-storey complex are giant diamond shapes that glow at night like stars.

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