RICHARD MILLE SAYS it makes “racing machines for the wrist”. To be fair, the brand is understating it. Making testosterone-loaded, motor racing-inspired watches is one thing. Being so intimately involved in the world of motorsport such that it has become a part of the company’s DNA is quite another.
Formula One legends past and present—the likes of Mick Schumacher, Charles Leclerc, Fernando Alonso, Kimi Raikönnen and Romain Grosjean— are on Richard Mille’s roll call of ambassadors. The watch company also sponsored the competition’s Ferrari and McLaren teams and, between 2019 and 2022, even had its own professional motorsport outfit, the Richard Mille Racing Team, which competed in the European Le Mans Series and FIA World Endurance Championship.
Bu hikaye Robb Report Singapore dergisinin September 2023 sayısından alınmıştır.
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Bu hikaye Robb Report Singapore dergisinin September 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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