IN THE AFFLUENT neighbourhood of Seoul, Gangnam District has never been short of attraction and fascination. There, JW Marriott recently launched its Stay in the Moment Asia-Pacific campaign with a Korean drama-inspired video featuring South Korean actor Lee Minho-befitting Gangnam's reputation for sophistication and entertainment.
In the video, the narrative unfolds in a dramatic tapestry of betrayals and power struggles. A family divided by circumstance eventually uncovers the meaning of peace through the beauty of human connections, self-discovery and strong familial bonds that are forged in unforgettable moments.
Set against the backdrop of JW Marriott's breathtaking natural surroundings, the visuals serve as a compelling testament to the enriching experiences designed for rediscovery.
"The Stay in the Moment campaign focuses on the discerning luxury traveller who seeks well-being, mindfulness and profound connections-all the elements that speak to the spirit of the JW Marriott brand," says John Toomey, chief sales & marketing officer Asia Pacific (excluding China), Marriott International.
"I appreciate and am aligned with the JW Marriott brand's seamless attention to people, nature and culture," Lee says. "The Stay in the Moment philosophy by JW Marriott inspires me as an actor as well. Embracing the present moment and cherishing special memories not only provides a comforting rest but also acts as a catalyst for personal growth." When asked about which JW Marriott property he'd like to experience in the future, Lee replies: "I'd like to visit JW Marriott Jeju because I enjoy the island's views and landscapes."
Grandeur All Around
Bu hikaye Robb Report Singapore dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Robb Report Singapore dergisinin March 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
Gordon Ramsay Makes it Rain
The famed British chef and TV host hasn’t held on to three Michelin stars at his flagship restaurant for 23 years simply by screaming. Alex French unearths the secret to his worldwide domination.
The Weight Of Tradition
Maximilian Riedel reflects on balancing the weight of a 260-year family legacy with modern innovation, steering a historic brand into the future while honouring its rich heritage.
Balancing Thrills
Lotus’s first electric Hyper-GT, the Emeya S, delivers thrilling performance, luxury and practicality in a striking package.
Burn Calories, Not Carbon
Luxury fitness equipment purveyor, Cycling Bears, proves that sustainability is more than a buzzword-it’s a lifestyle that we need to espouse for the sake of posterity and ourselves.
Cool As Ice
Mercedes-Benz’s brainy, down-to-earth CEO Ola Källenius is an expert at racing a nearly 4-ton truck across a frozen lake. Can he steer the marque’s electric vehicle-focused future as adeptly?
VINCENZO CASTALDO
The creative director of Pomellato delves into the artistic and personal philosophies shaping his life and work.
Electric Shock
Porsche finally adds hybridisation to the 911 with the all-new GTS, and enthusiasts are, predictably, up in arms. But how does it actually drive?
Swing Into Luxury
WHAT HAPPENS WHEN you combine one of Singapore’s most prestigious golf courses with a luxurious five-star resort? You get a hole-in-one golfing escape like no other.
Don't Bid Adieu Yet
The Vicem 65 Classic, offered in both fibreglass and cold-moulded wood, is a sophisticated vessel imbued with anachronistic panache.
STRAIGHT OUT OF ORBIS
Roger Dubuis has never been one to play it safe, and the Orbis in Machina shows why
