Crown Jewel
Tatler Philippines|February 2024
Find yourself amid art and splendour at Louis Vuitton's first store in Cebu
Crown Jewel

Cebu, an island pulsating with vibrant culture, exquisite cuisine and a dynamic lifestyle, has become a beacon for the discerning and sophisticated. As such, Louis Vuitton has chosen to open its third boutique inside the opulent Nustar Resort and Casino. This move marks a significant stride in the Philippines' luxury market, introducing a marvellous shopping sanctuary in the heart of Visayas.

Spanning 459 sqm, the newly opened store is not merely a retail extension but a harmonious fusion of Louis Vuitton's heritage and the city's unique charm. It introduces the "Vendôme architectural concept", inspired by the iconic Place Vendôme Maison in Paris. The exterior, adorned with a three-dimensional wooden lattice featuring the Maison's emblematic florals, is an alluring invitation for all who catch a glimpse.

Past the façade, Cebu’s own Vito Selma artfully integrates cultural elements into this outlet’s interiors. Complementing an array of classic furnishings and precious fabrics are locally sourced and commissioned pieces by Selma himself, creating a warm, refined atmosphere of fine craftsmanship and savoir-faire. The boutique also pays homage to the arts, exhibiting selected works by artists Daniela Riva, Susana Sancho and Wan Liya. These artistic contributions underscore the brand’s commitment to offering experiences beyond fashion.

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