It’s time to talk athleisure—love it or hate it. Although the hybrid of casual and athletic wear has been around for over a decade, it rose to prominence during the pandemic, when consumers favoured comfortable yet stylish clothing that could seamlessly pivot from online work calls to virtual fitness classes. While the days of lockdowns and travel restrictions are (hopefully) long behind us, the trend of activewear as everyday wear is here to stay as a permanent category of the fashion industry.
Increased demand in this sector in the post-pandemic period has been attributed to growing interest and mindfulness of one’s personal health and well-being. Evolving lifestyles have also put comfort at the top of consumers’ priorities—think hybrid work arrangements and health-conscious fitness habits. To meet these changing demands, more brands are prioritising fashion-forward fits and high-performance fabrics for their sportswear collections.
In Singapore, local activewear brands are stepping up to the challenge, delivering stylish, functional, and innovative pieces for women. We pick four of our favourites that cater to different lifestyles and workouts.
CHEAK
Cheak takes pride in producing activewear that feel like second skin. The sister brand of cult favourite Love, Bonito aims to empower the modern Asian woman in more ways than one, starting with catering to an Asian fit—think leggings in more petite lengths.
Bu hikaye Tatler Singapore dergisinin July 2024 sayısından alınmıştır.
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Bu hikaye Tatler Singapore dergisinin July 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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