When in Rome
Tatler Singapore|August 2024
Tatler Singapore visits the Eternal City, the home of Bvlgari, for the unveiling of the house's most extraordinary collection of high jewellery to date, created in celebration of its 140th anniversary
Annabel Tan
When in Rome

When it comes to high jewellery launches, no brand does it quite like Bvlgari. The Italian luxury watch and jewellery house pulls out all the stops for every one, hosting the most magnificent galas and exclusive events in breathtaking locations attended by a star‑studded guest list.

Tatler Singapore was present at the launch of its Mediterranea high jewellery collection in the grand Doge’s Palace in Venice last year and was invited back to Italy in May this year, on Bvlgari’s 140th anniversary, to witness the unveiling of yet another incredible range of high jewellery crafted to mark the milestone. The pieces this time hail from the brand’s Aeterna collection, comprising more than 500 creations spanning high jewellery, high jewellery watches, luxury bags and fragrances.

Going back to its roots as a Roman jeweller, Bvlgari had once again looked to the Eternal City, its birthplace and boundless source of inspiration, to create a collection that encapsulates its rich legacy with masterpieces that will endure for time to come—like how the brand has. And indeed, the Aeterna jewels are the most extraordinary high‑end examples the brand has ever presented. These precious expressions were officially launched at an exclusive gala dinner held at one of Rome’s hidden treasures: the Terme di Diocleziano—the largest public bath complex in ancient Rome spanning more than 32 acres, built between 298 and 306 AD. While not as famous as some of the other landmarks in the Italian capital, it is known as one of the world’s most monumental antique architectural complexes and is part of the National Roman Museum.

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