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A Much-Loved Classic Gets the Icy Treatment

The PEAK Singapore

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August 2022

In a first for Rolex, the Oyster Perpetual Day-Date 40 with a fluted bezel is now available in cool platinum.

- CHARMIAN LEONG

A Much-Loved Classic Gets the Icy Treatment

This year, the fluted bezel version of the Rolex Oyster Perpetual Day-Date 40 finally debuts in 950 platinum. It is a testament to the sheer power of the Day-Date’s legacy that any and all updates and additions to the collection are such a delight.

In 1956, the first Oyster Perpetual DayDate dial fascinated the world when it was launched, because it was also the first-ever watch to display the full name of each day of the week in an arc-shaped window at 12 o'clock. A technical feat at the time, the day of the week is now available in a choice of 26 languages.

With numerous improvements to the movements that drive the watches, the collection has undergone more technical than aesthetic changes over the years. How little the Day-Date has changed in terms of appearance reaffirms its timeless design.

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