"Moser has always been very strong, and it can be very polarising.You either love it or hate it."

Recently, H. Moser & Cie joined hands with Studio Underd0g to create two passion fruit-inspired watches (more on page 72), once again proving its unconventional, collaborative approach to watchmaking.

- CHITRA LOHANI SAHARAN

H. Moser & Cie is well-recognised for its meticulous detailing. Now, as it expands with boutique openings in different parts of the world, we spoke to Nicholas Hofmann, International Sales Director, H. Moser & Cie, about how the brand is staying true to its ethos while evolving. Hofmann joined the brand in 2010 as Regional Sales Director (Asia) and took over his current position in 2016.

WatchTime India: How has the year been so far for Moser?

Nicholas Hofmann: The year has been positive. In terms of business overall, we’re still very much in a growing situation. We just need to be cautious; the markets have slowed down. So, back to the basics of what makes good businesses succeed, and this just requires us to be more focused, more present, more in the market. To come up with not only good products, but being in touch with people, trying to understand how the markets are evolving.

WTI: Moser watches this year include the Pioneer Centre Seconds Concept Citrus Green and Cosmic Green, and the Streamliner Tourbillon Skeleton. How has the response been?