Founded by brothers Omar and Zane Sabré, the Sydney-based company has built a cult following around the world for their high-quality, but affordable accessories sold direct-to-consumer online. Remarkably, the brand was born just six years ago in 2017 and originally offered a single product – a leather phone case that could be customised with gold lettering. The brothers have since added far more to their repertoire, and now offer a full range of tech accessories, handbags, travel bags and backpacks. Omar is the creative force behind the company, while younger brother Zane handles more of the business side.
“To start as a case product and shift to bags and do it quite well is pretty phenomenal and there’s not a lot of brands out there who could do such a big transition and have that accepted by their customer,” Omar tells MAXIM. “We want to demystify and hack luxury and provide what we think is almost backdoor access to luxury – we believe everyone should be able to participate.”
Bu hikaye MAXIM Australia dergisinin January 2024 sayısından alınmıştır.
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Bu hikaye MAXIM Australia dergisinin January 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
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