TITANIUM REVOLUTION
Maxim US|May - June 2024
With the new MP-10 Tourbillon Weight Energy System Titanium, Hublot once again reinvents the wristwatch
BRANDON FRIEDERICH
TITANIUM REVOLUTION

Be first, be unique, be different.” Hublot’s mantra doubles as a guiding set of principles that were set forth and exemplified in 1980 by the Swiss watchmaker’s debut model—the Classic Original—the first true luxury watch to combine a precious metal (gold) with a modern material (rubber).

A quarter-century later, adherence to those same principles birthed Hublot’s best-selling Big Bang range, which also utilized revolutionary medleys of materials including ceramic, titanium and gold. The flagship Big Bang collection’s veneration came immediately; a white ceramic and titanium example won that year’s coveted Design Prize at the Grand Prix d’Horlogerie de Genève. But the Hublot timepieces that take the “be first, be unique, be different” philosophy to its extreme are the Manufacture Pieces.

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